pure ANDREA is a minimalist, feminine fashion label from Lucerne, Switzerland, founded in 2023 by Andrea Steiner. We create clothing for women who want to feel strong, confident, and effortlessly themselves in their everyday life. The word “pure” reflects our intention: clothing that is clear and honest — in its design, its production, and its impact. Every piece is thoughtfully designed in Europe and produced under fair conditions using carefully selected sustainable materials. For us, sustainability is not the message — it is the foundation. What truly defines pure ANDREA is how our pieces make you feel: calm, confident, and quietly powerful in your everyday life.

Andrea's journey into fashion began in 2015 with her creative project as a fashion blogger, “Strawberries n Champagne”. Over the years, she gained deep insight into the fashion industry and developed a clear awareness that clothing is never just clothing — it influences how we feel, how we see ourselves, and how we move through the world. This understanding became the foundation for pure ANDREA: a brand that combines responsibility with emotion, and design with real-life feeling. From this vision, pure ANDREA was born.